To be or not to be? Does my small business need a professional email address?
With all the advancements in website technology (we’re looking at you AI), we thought it would be nice to take a step back and talk about other ways to help your small business thrive. It’s as simple as the email address you use for your business. A great deal of small Florida business owners use a free Gmail, yahoo, or outlook address, but if you take a step back for a moment, think about how that reflects your brand. Firstly, what is a professional email address? A professional email address is one that incorporates your domain name, like support@”yourbrandnamehere”.com . It immediately tells your customer who you are. It says, “I’m the company you want to work with”! Now, what’s an email address that you shouldn’t use? As an example, if potential or current customers are communicating with you via email, and they need to send information to (as an example) jane.doe@gmail.com , that isn’t horrible, but it isn’t exactly professional. It could be worse if you’re usin